The Barolo Wine Auction
The first group of Deditus was formed in the late ’90s in order to deal with the management of the Barolo Wine Auction which, in 1998, was held for the very first time at the Poderi Gianni Gagliardo winery, located in La Morra. The Auction is a one of a kind event: it aspires to promote the Barolo denomination by selling prestigious lots selected among the best labels of a handful of winemakers, who, for the occasion, have decided to come together in an informal association.
PHOTO: ASTA DEL BAROLO
For more than ten years, the Barolo Wine Auction have taken place in Gianni Gagliardo’s winery. And then, due to its growing success, it has been transferred to the Barolo Castle. The choice has not been made randomly. In those same rooms, in 1820, Juliette Colbert and her husband Tancredi Falletti, with the help of Camillo Benso, Count of Cavour, started a wine revolution: for the very first time, they made a dry Barolo, exceptionally rich and harmonious, which would soon conquer the Savoy tables and, later on, become the ambassador of Piedmont wine in the world.
The Auction follows a simple yet effective operational pattern. In the presence of collectors, entrepreneurs, wine lovers, journalists and operators of the food and wine sector, about fifty lots containing bottles made by the participating producers are beaten at auction. The Auction has live connections to New York, Hong Kong, Dubai and Singapore, where some of the most famous restaurants also participate. The proceeds are then donated to charity.